I'm James.

James King is UKIHCA Board Certified Health and Nutrition Coach who’s obsessed with nutrition, longevity and sports performance. His passion lies in improving the lives of others through the power of diet and lifestyle by sharing his research-backed protocols along with his own personal journey.

After following the classic western trajectory of desk jobs and poor nutrition for a number of years, James became ‘sick and tired of feeling sick and tired’. This feeling set in motion a journey of self discovery and reflection that led to a cascade of lifestyle changes that had a significant impact on his physical and mental performance.

James’ love for nutrition and fitness ultimately led to him becoming a Board Certified Personalized Nutrition Practitioner. He now practices full time and has seen success in helping people reverse chronic disease, lose weight, improve energy levels and maximize their potential.

James King Personalized Nutrition

Once James had recognized the huge benefits that optimal nutrition could have on all aspects of life, he felt it was time to share his passion and knowledge with the wider community. He used his research skills, coaching experience, compassion and work ethic to find the answers that so many are searching for.

The diet and lifestyle changes recommended on PFF Coaching are the result of James’ continued research into the science of longevity, disease prevention and overall health. His message throughout is clear: ‘Focus on properly fuelling your body so you can perform at your best on a daily basis’.

James’ mission is to help you achieve your health, longevity and fitness goals by optimizing diet and lifestyle. In doing this, you will find yourself showing up every day with focus, drive and passion. 

In following the suggestions found on PFF Coaching, you’re one step closer to achieving your best life. Welcome to a new world, it’s an amazing place to live.

What my clients think...

"James is a good hearted coach with a lot of experience and skill. He has a structured approach combined with deep listening and non-judgement which is a great combination. We worked on my blockages around health, exercise and energy and found some answers in my family relationships as well as my own psychology which I found insightful. He really gets to the psychological root of the issue. Highly recommended!"

Ronal 38, Asset Manager, London (UK)

Transform Your Life Today: 3 Months to a Healthier You with Personalized Nutrition Coaching!

Invest in your health with confidence. Our Nutrition Coaching Package comes with a 2-week money-back guarantee, so you can try it risk-free.

Transform Your Life Today: 3 Months to a Healthier You with Personalized Nutrition Coaching!

Invest in your health with confidence. Our Nutrition Coaching Package comes with a 2-week money-back guarantee, so you can try it risk-free.

What do you get?

    • 3 MONTHS OF PERSONALIZED NUTRITION COACHING
    • 6 health and nutrition 1:1 coaching sessions (Zoom)
    • 24/7 support and guidance via WhatsApp
    • Analysis of all health and wellbeing concerns with action plan creation
    • Personalized recommendation pack including food list, exercise advice, sleep and stress management tactics
    • Tailored supplement plan
    • Testing recommendations to diagnose and address underlying conditions
    • Monitoring and progress tracking of key metrics
Achieve your goals with our $349 coaching package.

What do you get?

    • 3 MONTHS OF PERSONALIZED NUTRITION COACHING
    • 6 health and nutrition 1:1 coaching sessions (Zoom)
    • 24/7 support and guidance via WhatsApp
    • Analysis of all health and wellbeing concerns with action plan creation
    • Personalized recommendation pack including food list, exercise advice, sleep and stress management tactics
    • Tailored supplement plan
    • Testing recommendations to diagnose and address underlying conditions
    • Monitoring and progress tracking of key metrics
Achieve your goals with our $349 coaching package.
Transform Your Health with Our Free eBook

Tired of feeling sluggish and stressed? It’s time for a change! Discover how to achieve long-term health and wellness with our free eBook. Learn 15 simple habits that will revolutionize the way you feel, look, and live.

From better sleep to nutritious eating, this guide has everything you need to know. Plus, get tips for making these habits stick for good.

Say goodbye to feeling unwell and hello to a happier, healthier you. Download your free copy now!

Transform Your Health with Our Free eBook

Tired of feeling sluggish and stressed? It’s time for a change! Discover how to achieve long-term health and wellness with our free eBook. Learn 15 simple habits that will revolutionize the way you feel, look, and live.

From better sleep to nutritious eating, this guide has everything you need to know. Plus, get tips for making these habits stick for good.

Say goodbye to feeling unwell and hello to a happier, healthier you. Download your free copy now!

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